Hey there bright spark! I adore people with creative flair, vision, the balls to go it alone, drive and ambition. But what I've found working with this type of amazing folk for the last 9 years ... planning has a tendency to go down the pan!
The most common factor I see in start ups and small businesses is lack of planning, measurement and control. Which ultimately leads to missed opportunities and slower growth or worse - no growth at all.
I always advise my clients to take a moment to step back. Step back and take a review. Easier said than done right?! Where do you start? There's so much to do?
So what I can't do is magic more hours in the day ... nor can I force your hand.
But ... if you want to grow ... I have devised a less time consuming way to plan? Sound good?
Entrepreneurs who write down what it is they need to do to get to where they want to be are the most successful - I'm sure we all agree with that.
Just so you know, I'm not saying to spend 3 weeks on writing a detailed technical plan - balls to that! By the time you will have started to deliver it, something will have changed... and unless you're some sort of academic who enjoys waffling on for hours on end and never following any of it through... well there really is no need.
You're an entrepreneur, not a corporate robot - so all the sparkle, passion and drive you possess is fantastic that's why you do what you do - but it can lead you down the path of no structure, chaos and worst case - failure.
You need a way to capture your talents and thoughts and put it into a simple and straight forward working plan.
Time is of course an issue - and smaller businesses always struggle with this. But by continuing on to be 100% firefighting - what you are doing is leaving your competitors to benefit from your missed opportunities due to your choice to not adopt a more strategic, planned and controlled way of working.
So, you have two choices as a business owner who wants to grow their business:
- You either make the commitment to grow and put the time aside to plan and deliver.
- Or, you continue to firefight and miss opportunities and stay as you are. Or worse, fail.
If you are in the former category and serious about wanting to grow your business, I have three killer high level questions I use to form all of my client's marketing plans:
- Where are you now?
- Where do you want to be?
- How are you going to get there?
Answering these questions will create the foundations of a simple and straightforward marketing plan for your business and give you the direction you need. I hate to sound all theory based but, creating objectives, defining the tactics that you need to implement and then move onto deliver and measure them, will give you focus and lead to success.
I have even created a workbook for you to print off and work through, using this killer question principle to help you to define the exact marketing activities you need to do in order to get where you want to be! Get your copy today
to start to plan, be better than your unorganised competitors and reap the rewards of catching those opportunities!